Buying power feature - Design roadmap
Creating a design roadmap to improve the product experience.
Timeline
May 2022 - October 2022
Role
Senior Product Designer
Tools
Figma, Confluence, Jira
Overview
Consumer pain point
Consumers often don’t understand what they can afford based on their financial information and often time have to scale back on their home criteria because of price.
For the buying power feature, there were opportunities to address usability issues and enhance buying power.
Business problem
For the business that operates under a lead-generation model, consumers were interacting less with buying power impacting revenue.
Constraints and partnerships
Initially, buying power was integrated within the listing detail page (LDP). For any product enhancements, we would need to make the LDP team aware of any changes.
Highlights
Buying power badges
Consumers can understand their buying power for each individual property based on their financial information.
Calculating buying power
Consumers can input a few details about themselves to understand how each individual property falls within their budget or buying power.
Search for affordable properties
When buying power is saved to a consumers profile, consumers can search for properties that are affordable to them.
Timeline
Product experimentation and launches
Our team took an iterative approach that included running experiments within production to prove out concepts, and iterate on current experiences.
June 2022 - October 2022
Process - From testing to design roadmap
Requirements
Hypothesis
If we address usability issues and improve comprehension of the buying power feature, then engagement with financing CTAs, such as 'Get pre-approved’ will increase because users will have confidence and trust with the feature.
What we want to learn
Availability of buying power functionality on the Polaris LDP
Closing the gap in observed engagement with financing CTAs on the Polaris LDP when compared to LDPx
Role
Research - Ran user tests
Collaboration with Content Design
Created framework
Research
Testing usability and comprehension
The study focused on understanding the language and content of the buying power results page. Beyond this page, consumers did mention what was and wasn’t working for them.
Test participant sentiment: While buying power is a useful feature, some participants expressed their confusion of functionality.
Common themes that aren’t working
The study focused on understanding the language and content of the buying power results page. Beyond this page, consumers did mention what was and wasn’t working for them.
“How might we” statements
Content design
Defining the conversation we want to have with consumers
Summary of conversation
Conversational flow
Creating a design roadmap
The design roadmap focused on what could be accomplished now and later. Scope, time, and constraints were variables used to create a design roadmap.
